Solving Growth Pain Points
B2B Software Vendors
Private Equity
Venture Capital
Veriloe helps both small and mid-size B2B software companies overcome key challenges, accelerate systematic revenue growth, optimize customer acquisition, and secure lasting competitive advantages.
Challenges
-
Higher investments and more stakeholders create longer and more resource-intensive sales cycles
-
High customer churn, fierce competition and easy access to alternative solutions
-
Difficulty identify and nurture expansion revenue opportunities through upsells and cross-sells
How Verilore Delivers
-
Equips B2B companies with a scalable, peer-driven growth engine
-
Accelerates multi-stakeholder buying by injecting trusted customer voices
-
Strengthens loyalty and reduces churn through ongoing advocate engagement
-
Uncovers and fuels upsell/cross-sell motions by surfacing real-world success insights
Benefits
-
Streamlined sales cycles and faster deal closure
-
Customer-driven new-logo interest
-
Optimized sales and marketing investments
Many portfolio companies see revenue growth slow or hit growth plateaus as traditional efforts to scale sales become inefficient.
Verilore’s unique approach unlocks a new growth path by systematically converting new and existing customers into revenue-generating advocates, creating a sustainable competitive advantage that drives growth and ultimately portfolio value.
Challenges
-
Slowing growth around three years post-acquisition after initial burst of improvements
-
Sustaining growth after one-time operational improvements, like cost-cutting and bolt-on acquisitions, are exhausted
-
Shifting strategies to emphasize active operational improvements and value creation within portfolio companies to mitigate slowing growth and market uncertainties
How Verilore Delivers
-
Establishes a repeatable, organic revenue engine that sustains growth after one-off operational gains
-
Injects fresh, measurable value levers once initial improvements plateau
-
Aligns with PE’s shift toward hands-on, top-line growth initiatives through customer-driven insights and referrals
Benefits
-
Reduction in time-to-revenue sales cycles
-
Increased customer retention and larger deal sizes
-
Customer-driven new-logo interest and acquisition
Early customers represent the hyper-critical foundation for long-term success.
Verilore’s bespoke engagement framework and playbook transform initial customers into powerful market validators who drive additional early adopters across the category and create authentic market traction that scales beyond traditional sales limitations.
Challenges
-
Inefficient customer acquisition and retention
-
Customer Acquisition Costs increasing without a corresponding improvement in customer lifetime value (CLV), making the unit economics unprofitable
-
Focus on attracting new users at the expense of investing in customer success and support leading to a leaky revenue bucket and high churn
How Verilore Delivers
-
Converts satisfied users into vocal champions
-
Fuels more cost-effective, high-trust acquisition channels
-
Boosts lifetime spend through upsells, cross-sells, and renewals
-
Anchors retention with continuous peer-driven engagement
Benefits
-
Immediate product proof points and market validation by industry leaders
-
Customer-driven new-logo interest
-
Streamlined sales cycles and faster deal closure
Market Perspectives
Jonathan Alexander
Global Mfg AI & Analytics
Albemarle Corporation
"Peter has a unique talent and program for aligning customer advocacy with enterprise value. He creates a framework where customer voices like mine are amplified in meaningful ways for both customer and vendor alike.
That amplification and visibility not only strengthened our internal engagement with the software, but also inspires confidence across the industry resulting in measurable growth opportunities for the software vendor.”
Lloyd Colegrove
Fundamental Problem Solving & Data Services
Dow Chemical
"Your own company, and even an industry, can be deaf to what you are trying to achieve. Peter’s programmatic approach with customers is unique and was uniquely effective at ensuring I was successful having my company hear and see the business and operational opportunities related to the product.
Success breeds success. He helped not only champion my idea into reality throughout the entirety of Dow, but also position me as a visible and vocal thought leader across the industry where I was able to directly influence my peers as well."